In case anyone was under any illusion about who makes the rules in this country, let us be clear once again: those with the Gold!

Remember my post: Free? Don’t Authorize (FDA)?

Well, I’ve had to change it to the above title because of a recent change of heart by the FDA.

In a surprising & sudden reversal, the FDA has now approved Stevia as a safe product for use in foods and beverages in the U.S. (See FDA Lifts Stevia Ban.)

This new position comes exactly a week after Cargill (with Coke) and Merisant (with Pepsi) announced they were ready to market new drinks sweetened with Stevia.

How sweet is the world of big businesses in the US?!

And now, let’s ask ourselves why we have the most expensive health care system in the world.

The good thing is, I can’t complain anymore, because we should see many new formulations of diet drinks with a truly natural sweetener. It really is a shame that until now, only small companies had been willing to produce quality products and comply with previously silly requirements that the drinks be marketed as supplements (for instance, GURU Lite, Zevia)

Just remember to keep a keen eye on what unknown substances might have been added to Stevia to create Coke’s Truvia and Pepsi’s Purevia patentable formulations.

Just remember, its not about your health, its about the Gold!

Dr.Jones