What do you do when it’s too cold to breathe? You bundle up (in your cheesiest one-piece suit) and just go frolic and play, the eskimo way. Now that’s the GURU attitude: make the best out of any situation.

GURU: agitate well and served iced cold. Log on to Facebook to see our favorite pics from Montreal’s 2009 Igloofest (THANKS VLAD!).

And don’t forget to become a fan while you’re at it, should you wanna be invited to the next photoshoot