What is your definition of a dirty mind? – but a recurring theme in GURU’s healthily outrageous (at least so far) marketing theme.

I know this is mine:

The creative madness of Lex & Stian

Unbelievable as it is, I missed Alexis Mincolla’s show at the Adler Bertin-Toublanc Galerie while I was down in Miami for Art Basel, which featured a piece from the series above.

AND the Black Sunday Bloodless Rave at Bella Rose.

Lex is the guy who’s bringing us this highly intoxicating (not to repeat: high) ad for the back cover of the upcoming issue (I believe) of High Life Magazine. I believe it’s just a metter of time before we get the low down on Stian.