Tracy Anderson is the personal training guru behind Madonna’s tiny dancer body on the Sweet and Sticky tour. She also works with Gwyneth Paltrow and Shakira (to name a few), produced three DVDs showcasing her method and when she’s not on tour with a celeb, she trains several clients a day at her elite studios in Los Angeles or New York.

Tracy discovered GURU Lite while giving a workshop a gym in the Upper West Side. She called us a few weeks later, hooked, asking if we could send some product overseas for the dancing crew of the Sweet and Sticky tour. ‘GURU Lite helps me get through my longest and most grueling days when I need to train many clients in one day.  My favorite way to enjoy the benefits of GURU Lite is to drink it thirty minutes before my training.  I mix GURU Lite with coconut water to give me consistent energy and hydration throughout these days.  GURU Lite has hardly any calories at all and when mixed with coconut water it is extra refreshing,’ she stated.

This was a beginning of a great relationship with Tracy and Madonna’s team throughout the tour and leading up to the opening of a new gym in Tribeca, where our drinks are available for the healthiest dancers in New York!

Another GURU Tip from Tracy: ‘If I’m really tired, I mix GURU Lite with GURU Juicy Tangerine so that I still get all the natural energy with an extra kick of flavor.’

YUM!

Got fond-but-hazy memories of playing in the park to the world’s top DJs every Sunday at Piknic Électronik in Montreal? Take a break from shaking it and hit GURU’s photo tent for an impromptu, high energy fashion shoot. It’ll give you a chance to cool down/look cool, saves you from strapping a camera to your dance wear and lets you capture the moment… the sun… the good vibes… the beginning of a short-but-sweet summer romance with that trance dancer you met by the washrooms…

Photographers will be on site July 12, August 23 and September 5 and 6 and you can pick up your photos (or check out all the fun you missed) in the next few days in our photo gallery here.

July 12: Justin Long (US) + JT Donaldson (US) + Fred Everything (CA/US)

August 23: SIESTES ÉLECTRONIQUES @ PIKNIC : Joakim (FR) + Jackson (FR) + TBC + Guests made in Toulouse, TBA !

September 5: James Holden (UK) + Creator (CA) + FM Radio Gods (CA)

September 6: Misstress Barbara (CA) + Romeo Kardec (CA) + PFreud (CA)

From NOW until July 23, 2009, you can vote for your three favorite pics from the GURU photo challenge via http://www.guruenergy.com/#/photochallenge/

Show our photographers some love, and you could win a year’s worth of GURU Energy Drinks

Tired of pouting into your laptop camera and filling your Facebook profile with blurry candids? Montreal’s best photographers want to make us all models, three hours at a time. They’re taking turns shooting stylish passers-by at GURU’s guerilla photo studio, set up just steps away from the catwalk as part of Montreal’s Festival Mode + Design.

Check out the shooting schedules below or on Facebook and figure out whose look you like. Then head down to Ave. McGill College and pretend you “just happened to be walking by.”

Afterwards you can see the shots here on the site and vote for the best photog. The winner gets a cash prize, a gift certificate for Astral Photo and enough GURU to keep them snapping all year long.

The competitors include:

Vladimir Antaki Wednesday, 7.30 to 11pm DONE!!!

Francois Pedneault TONIGHT!!! Thursday, 4 to 7.30pm

Karim Tabar TONIGHT!!! Thursday, 7.30 to 11pm

Richmond Lam Friday, 4 to 7.30pm

Neil Mota Friday, 7.30 to 11pm

Nico Stinghe Saturday, 7.30 to 11pm

Last Thursday night the rooftop of the Chelsea Hotel felt like a Brooklyn backyard… in a good way. It was comforting and familiar, friendly faces looked on admiringly amidst the skyline and star-shine, even the overgrown weeds were welcoming as they crept closer towards the instruments and speakers.  Then Chris Garneau took to the ‘stage’ and a hungry silence fell upon the crowd.

With a voice so tender, warm and haunting, Garneau launched into the songs of El Radio, his second album. His piano-drenched melodies were supported by a delicate blend of instruments: a cello, trumpet, harmonica, and harmonium.

Often likened to a male Regina Spektor (with a touch with Sufjan Stevens), Garneau is a gentle force to be reckoned with – a delightful mix of heart-wrenching lyrics and deep, multi-layered instrumentation.

For a few songs, Garneau chose to perform alone on the piano. As he sang “Hands On The Radio”, everyone stared at his moon-kissed face – which resembled a softer Robert Pattinson. “This town is my favorite, and I promise I will come back. Girls, I promise you and boys I promise you too…”

Garneau’s new album is out July 7th on Absolutely Kosher records. Try to check out his performance at Le Poisson Rouge with Scary Mansion on July 9th.

That night, all at the Chelsea Hotel, from visitors to fixtures, were lulled into a melancholic dream as Garneau continued “I left you underneath the moon. I love you underneath the moon…”

http://www.myspace.com/chrisgarneau

In 2007, Kanye West came across GURU in a New York City deli. In April of this year, the surprise announcement that he’s now a shareholder in the company made quite a splash in the media.

When interviewed about his involvement with us, the Louis Vuitton Don stated: “I express myself through music, fashion, art and design and that’s why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product.”

Yep, it’s true, Kanye is all about energy and inspiration, and we’re really psyched to have him on board to create his own GURU Energy Drink.

“We are thrilled to be able to collaborate in the development of a new GURU product with Kanye West, whose talent and creativity embody GURU’s philosophy of finding your inner genius, nurturing it and helping it bloom,” Ray, GURU’s co-founder, said.

Kanye’s always coming up with new ventures & partnerships, and while his entrepreneurship is stronger than ever, it’s a newfound sensibility that shined in his last record release, 808’s and Heartbreak.

He’s also dedicated to giving back. A tribute to his mother Dr. Donda West, the Kanye West Foundation S.H.O.W. (Students Helping Our World) partners with schools and community organizations to provide underserved youth access to music production and academic support programs.

What does it mean today to go to school? More chances to get a job. More chances to do something you actually like. More chance to become your own guru!

Tonight in Chicago, Ye will be hosting the 2nd “Stay in School” Benefit Concert at the historic Chicago Theatre. The SHOW will also air on FUSE TV and proceeds raised by the concert will benefit Loop Dreams, the music production program of the Kanye West Foundation, and the Dr. Donda West Scholarship fund.

Check out the Foundation on MySpace and if you happen to be in Chicago and to attend the concert, watch for GURU in the gift bags!