In 2007, Kanye West came across GURU in a New York City deli. In April of this year, the surprise announcement that he’s now a shareholder in the company made quite a splash in the media.

When interviewed about his involvement with us, the Louis Vuitton Don stated: “I express myself through music, fashion, art and design and that’s why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product.”

Yep, it’s true, Kanye is all about energy and inspiration, and we’re really psyched to have him on board to create his own GURU Energy Drink.

“We are thrilled to be able to collaborate in the development of a new GURU product with Kanye West, whose talent and creativity embody GURU’s philosophy of finding your inner genius, nurturing it and helping it bloom,” Ray, GURU’s co-founder, said.

Kanye’s always coming up with new ventures & partnerships, and while his entrepreneurship is stronger than ever, it’s a newfound sensibility that shined in his last record release, 808’s and Heartbreak.

He’s also dedicated to giving back. A tribute to his mother Dr. Donda West, the Kanye West Foundation S.H.O.W. (Students Helping Our World) partners with schools and community organizations to provide underserved youth access to music production and academic support programs.

What does it mean today to go to school? More chances to get a job. More chances to do something you actually like. More chance to become your own guru!

Tonight in Chicago, Ye will be hosting the 2nd “Stay in School” Benefit Concert at the historic Chicago Theatre. The SHOW will also air on FUSE TV and proceeds raised by the concert will benefit Loop Dreams, the music production program of the Kanye West Foundation, and the Dr. Donda West Scholarship fund.

Check out the Foundation on MySpace and if you happen to be in Chicago and to attend the concert, watch for GURU in the gift bags!