Music GURU: Rock n Roll 101 w/ Demon’s Claws

| by littleevie | category: Dirty Minds, Music


If you’re reading this blog, it means you’ve probably already checked out GURU’s July video feature Bonfire in Brooklyn (above, in the video player) and that you’ve enjoyed the tune “Tomcat” off of Demon’s Claws album Satan’s Little Pig.

When the Montreal band isn’t making music for GURU videos, dancing around campfires naked or throwing apples backstage (this isn’t weird speculation, it’s right off of the YouTube video description), they can be found teaching kids the ins and outs of rock along with King Khan. Or at least giving them a free concert, as seen below. The video’s a bit shaky, but aren’t they just the sweetest?

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Green GURU: Low-Car Diet

| by littleevie | category: Clean Energy, Green, Let's Get Physical, Travel

When GURU talks about “clean energy,” we mean it (”dirty minds,” too, but that’s for another time). And not just the kind you find in a certain organic energy drink. We told you about Bixi back in May, now we’re on board with the Zipcar. As much as we (and most gung-ho cyclists) would like to believe a bike can take you anywhere, some trips need four wheels: heading out to Ikea, spending a weekend in the country, taking your turn with your office car pool.

Maximum green – the Zipcar Prius

That’s where Zipcar comes in. “The car for people who don’t want one” is how they put it. By signing up through their site, you get hourly or daily access to cars across the United States, in Vancouver and Toronto in Canada, and all the way in London, England. No huge car payments, no monthly parking bill – even gas and insurance are included.

As with Bixi, you get a special card that allows you to unlock and lock your vehicle. And like Bixi, you’re doing more than saving money and getting around, you’re helping out the environment (but there’s no need to be smug about it!).

Keys tossed aside for the Low-Car Diet

Zipcar’s so committed to eco-friendliness they encouraged people from 13 Zipcar-zealous cities to go on a Low-Car Diet by swapping their car keys for running shoes, bikes and rollerblades. You can check out their photos, videos and testimonials here.

The results of last year’s challenge?

Now if only some us more coddled urbanites would get around to actually earning our driver’s licenses, we’d be set…

(photos c/o zipcar.com)

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Style GURU: Meet GURU Photo Challenge Winner Neil Mota

| by littleevie | category: Contest, Design, Photography, Style

photo c/o Matthew Kingsley Williston

Neil Mota has gone and done it. As we announced last week, the Montreal-based photographer’s pic of gas masked GURU drinking won him first prize in our Street Style Photo Challenge. We thought we’d tell you all a little bit more about the winning artist…

An old school portrait artist, the majority of Mota’s photography is done in black and white, he always uses film and he develops his own work (meaning that $500 Astral Photo gift certificate should come in handy pretty soon).

Mota is of Scottish and Portuguese descent and both one of four brothers and a father of four boys himself (meaning the year’s supply of GURU should come in handy, too!).

“The photographers whose work I admire the most are Irving Penn and Richard Avedon,” says Mota, who is currently working on a book of portraits of approximately 300 artists.

Check out his upcoming photo exhibition, “Skulls,” which will take place September 4-6 at Windsor station during the Montreal Tattoo Convention.

Portrait of Neil Mota c/o Matthew Kingsley Williston

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Entertainment GURU: Fantasia Throws a Fireball

| by littleevie | category: Clean Energy, Film, Let's Get Physical

Forget car chases. Forget shoot ‘em ups. And try to put zombies aside, if only for an evening. As Montreal’s GURU-sponsored Fantasia Film Festival enters its last week, the craziest on-screen action can be summed up in two words: combat basketball.

Yeah, that’s right. Bare-knuckle brawls and mixed martial arts on the basketball court, courtesy of Thailand’s Fireball. The high energy action flick premieres in North America this Sunday (and plays again Tuesday), courtesy of GURU.

Fireball mixes slam dunks and Muay Thai fighting as its main character investigates his brother’s involvement in the underground world of five-on-five, to-the-death basketball. Sound a bit, er, out there? As the Fantasia site summary makes clear: “It’s preposterous, yes, but firm direction… a surprisingly strong script that treats its characters with respect and a great cast make Fireball a winner.”

Says director Thanakorn Pongsuwan, “The theme of this film is that every man on earth has to pass a test: we all need to overcome harsh obstacles, which is an interesting proposition.”

Hmm. Makes the NBA seem a little lame in comparison.

For more information and to buy tickets, visit the Fantasia Fireball page.

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Style GURU: Photo Challenge Winner!

| by littleevie | category: Design, Photography, Style

It’s been a month since six GURU-approved photographers went head-to-head at the Montreal Fashion & Design Festival, grabbing volunteers off the street for impromptu fashion shoots and posting their best pics online. The people have voted, and the winner is…

Neil Mota's winning entry

Neil Mota! Only a truly talented photographer could put someone in an apocalyptic, GURU-fueled gas mask and still make it sexy as hell.

He wins a thousand bucks, a $500 gift certificate from Astral Photo and a year’s supply of GURU Energy Drink (15 cases of 24 x 355mL cans of his choice) – a total cash value of $2200. Congrats Neil and a VERY warm thanks from the GURU team to all the participating photographers (and their willing models)!

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City GURU: Swimfans

| by littleevie | category: Clean Energy, Let's Get Physical, Play

When GURU Juicy Superfruit isn’t enough to take the edge off this summer, there’s nothing quite as refreshing as a swim. For most city dwellers, this mean’s finding an outdoor public pool (or pretending to be friends with someone who’s got one of their own). On the off chance we are blessed with another day or two of sunshine before September, here are three sweet spots to get your swim on.

The ‘Secret’ McGill Pool
A shady, grassy, no-frills escape for under $5
Pros: Full of hot locals, a great antidote to a sweaty hike up and down the mountain, like a picnic in the park – with swimming!
Cons: A bit of a trek from Mile End or further, the bathrooms smell funny, somewhat less of a ‘secret’ as the word spreads (oops)

De La Montagne Hotel Roof
Just an elevator ride away from the hustle and bustle of downtown
Pros: Stunning view of the city, right by the bar, open late, features kitschy live music every Thursday
Cons: The pool’s quite small, prepare to get ogled

Mont St. Sauveur Water Park
Feel like a kid again with an out-of-town adventure
Pros: With water slides and restaurants it’s more than just a swimming pool
Cons: A day pass costs $35, expect extreme line-ups on weekends, some of those steep slides are apt to take your bikini top (wait, is that a pro?)

Images c/o Rhiannon Brock

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