The fashion week heard all over the world said farewell last week, and we’ve got the scoop on the send off with some pics from Fashion Indie’s Young Guns party. You can check out more shots care of photog Pat Miller, who seems to have taken a shine to GURU Energy Drink after being introduced to it while covering the festivities at The Delancey.

In his own (unsolicited) words: “After 29 cans down, my roomy Dave sure loves it too. Damn son!” Right back at you, Pat and Dave. Damn son everybody!

Okay, enough reminiscing. Time to get in gear for Montreal Fashion Week, starting October 13. After NYFW and Pop Montreal, you’re going to need beauty sleep and a major battery recharge (of course, GURU will always be there to help you fake it ‘til you make it).

What does American Apparel have in common with the New York subway system? No, this isn’t the beginning to a dirty joke (though you’re welcome to provide alternate punchlines in the comments section) – they use the same typeface to get their point across. Helvetica. To many, it’s just the option between Gill Sans and Hoefler in a scroll down menu, but to design geeks, Helvetica is god. Fresh, clean, appealing – just what we like here at GURU Energy Drink.

‘I guess it’s like jeans and a white t-shirt,’ says GURU’s own Helvetica-obsessed Artistic Director Justin Dallegret. ‘Classic, timeless, sexy and ya want to wear it all the time.’

Don’t believe him? You’re too late to see the MoMa’s exhibit, but check out the documentary Helvetica , released in 2007 just in time for the font’s 50th anniversary.

Take that, Times New Roman.

Feeling a little dizzy from the back-and-forth, back-and-forth of the tireless teams of catwalk models? Make your way to Williamsburg where the pretty people are breathing new life into regular Fashion Week fare.

“Presented in a nontraditional platform style, the show consists of a series of entrancing experiences, ranging from a drive-in car scene to a posh living room cocktail party,” says Christopher ‘Tinypants’ Dang of tonight’s show from Love Brigade, a collective that comprises three fashion labels, a retail store and a music merchandising service. All three angles will be at work for their Spring/Summer 2010 Revival collection. Things kick off tonight at 8 pm in The Space on 8th, and you’ll find collaborations from (to name a few) hosts Famous Friends, video docs from The New Pop, Jump shoes, music from Finger on the Pulse, Gabriel J. Shuldiner necklaces and, of course, GURU Energy Drink. With so much sensory stimulation, it promises to give you more than the usual runway rundown.

You can find more info about the party and Love Brigade on their site.

Check out these photos from the other night at Fashion Indie’s party , the last night of Ruff Club at The Annex where the only thing more popular than PBR was GURU Energy Drink!

You can find tons more photos here, care of Nicky Digital (who’ll also be covering Love Brigade’s show tonight).

Don’t forget Fashion Indie’s party tonight at The Delancey. Fashion Week may be wrapping up, but they’ll be there celebrating – along with DJ DSTAR, The Bird Day, This is a Shakedown! and Adam Curtin of This is an Empire – for the official launch of their new party, Young Guns (think Lou Diamond Phillips is co-hosting?). More info here.

Are you the last person on Earth still not afraid of clowns? What about famous spokesclown Ronald McDonald? How about if he’s played by a demented Andy Dick?

Dick recently joined forces with animal rights group PETA and Canadian comedian Martin Short – in character as inept entertainment reporter Jiminy Glick – for a Funny or Die Exclusive to promote the parody site McCruelty, which was launched in 2000 as part of a campaign to get McDonald’s to change its methods of slaughtering chickens (including boiling them alive).

In the video, Glick interviews Mr. McDonald about his (and the fast food giant’s) animal rights track record. When the creepy clown isn’t scratching his face with a butcher’s knife he’s demonstrating how he frightens children. And if you’re not scared of clowns after watching it, you’re a stronger person than all of us here at (proudly – thankfully – organic) GURU Energy Drink.

Even if you’re not a PETA supporter, there’s another kind of animal being abused by fast food chains – human beings. About 127 million adults in the U.S. are overweight, 60 million are obese and 9 million are severely obese. And just having access to fast food can affect obesity rates, especially for children. A Canadian study showed that for every additional fast food restaurant for every 10,000 people, a city’s obesity rate rises three per cent.

Scary stuff.

Good things may come to those who wait, but there’s nothing like getting something early!

Jay-Z’s anticipated new album, The Blueprint 3, is available now, ahead of schedule (thanks, internet leak!) and already garnering rave reviews. The UK’s Daily Telegraph gave it four stars and said of the accomplished artist: “At 40 years old, [he] comes across as a well-rounded, sophisticated and diplomatic human being, more reliant on wit, charm and persuasive argument than all-out verbal assault.”

The first “Blueprint” album was released September 11, 2001, and Brooklyn native Jay-Z made waves last week with a 9/11 benefit show at Madison Square Garden, with appearances by artists like Rihanna and John Mayer.

Jay-Z also recently made a rare appearance on Bill Maher, who gave the rapper a gift of all his lyrics bound up in a book (aww, could it be that sharp-tongued Maher is just a big ol’ softie?).

Need more evidence that the rapper’s in line with the GURU philosophy? Jay-Z’s single “D.O.A.” has him touting the virtues of going all-natural – hey, just like GURU! – and calling the time of death on voice-distorting, robot-friendly Auto-Tune.