“To put it bluntly, if people don’t shop, people lose their jobs.” So said bridal gown goddess Vera Wang about the recession’s effect on New York’s fashion industry (the city’s second largest sector after finance). So take her words as a call to duty and check out Fashion’s Night Out this Thursday, September 10 aka New York Fashion Week Eve. There’ll be barbecues, live music, makeovers, champagne and – oh yeah – shopping.

GURU Energy Drink is doing its part to keep the night buzzing, pairing up for a party with ALDO at the shoe giant’s new store on 34th & 5th. DJ Skeet Skeet will be spinning from 6-11 pm, MTV newsie and former America’s Next Top Model contestant Kim Stoltz will host a walk-off contest with a $500 ALDO gift certificate prize, and there’ll be enough GURU flowing to keep you going all week.

Not in New York? There’ll be festivities and raging parties in other fashion capitols across the world, including Milan and London. And don’t forget, you’re not just shopping – you’re saving the economy.

You can find more info about the event here and check out the GURU blog for updates and pics.