A cool thing with Whole Foods is that even if we know them as a big chain, every store is granted a big level of freedom. Store managers have the power to create promotions and marketing events inside their stores. According to this report, the company also has more than 300 Twitter accounts and 250 local Facebook pages.
One other awesome initiative is the hiring of local artists to design, draw or produce the artwork displays you will see in store.
In the same spirit, GURU would like to thank artist Nik Brovkin for his work on the visuals of our GURU meets Brooklyn series.