Allow me to introduce you to Ethan Lipsitz, the founder of Apliiq, a DTLA-based apparel company that really stands out and defies trends by giving customers the ability to design their own clothing through a unique use of fabric and patterns. Every single garment is one-of-a-kind; every patch being cut and sewn specifically for the user-generated design created on the company’s website.
When asked about his passion, the young entrepreneur explains that for him, fabric is most importantly a medium for self-expression; “Fabrics have their own history, story and uniqueness which speak volumes, in my view simple geometric compositions and patterns trump logos or branded graphics. Fabric embellishment and patchwork has always interested me since it offers a level of self-expression beyond choosing what to wear and it’s embodied in just about every scene from punk rockers to hippies to the military.”
Offering the option of clothing piece, patches and fabrics to create the ideal article of clothing, founder Ethan Lipsitz holds the innovative expression of his customers as a top priority. “I’m getting ready to unlock tools so we can have multiple fabrics on garments so we can have it collage-style. So we have a couple samples I can show you guys that are based off of artists work.” He goes on to show me Mondrian, Pollock and Andy Warhol-inspired fabrics.
The manner in which Ethan combines creative self-expression with a passion for design serves as inspiration for his customers, making Apliiq a company that doubles as a lifestyle brand. Every style is at play in their warehouse, which is reflected within the company’s custom options. Lipsitz has created a union between the creator and the consumer, infusing a new wave of innovation into functional fashion. Treat yourself to a custom-made piece here.