What’s yellow and white and coming to America tonight? KK Downey, of course!

He’s the JT LeRoy-inspired mystery man at the heart of Who is KK Downey? the first full-length feature from Kids in the Hall-esque sweethearts of the Montreal movie scene, Kidnapper Films. Since its release last year, the movie has garnered acclaim and prizes from Toronto to Tours, France, and got an on-air plug from GURU-approved host of The Hour George Stroumboulopoulos.

Check out the NSFW trailer

FUN FACT: Cast member Dan Haber (Frankie Lola) can be seen in the GURU Energy Drink testimonials at the top of this blog!

To celebrate the American launch of the Who is KK Downey? DVD, the troupe is going to be at Pianos NYC tonight for drinks, shameless self-promotion and live music from Apache Beat. But will the hipsters in attendance outdo the hipsters in the movie? Only time – time and miles and miles of plaid and mustaches – will tell.

Buy tickets here, find out more about the movie here

Feeling a little dizzy from the back-and-forth, back-and-forth of the tireless teams of catwalk models? Make your way to Williamsburg where the pretty people are breathing new life into regular Fashion Week fare.

“Presented in a nontraditional platform style, the show consists of a series of entrancing experiences, ranging from a drive-in car scene to a posh living room cocktail party,” says Christopher ‘Tinypants’ Dang of tonight’s show from Love Brigade, a collective that comprises three fashion labels, a retail store and a music merchandising service. All three angles will be at work for their Spring/Summer 2010 Revival collection. Things kick off tonight at 8 pm in The Space on 8th, and you’ll find collaborations from (to name a few) hosts Famous Friends, video docs from The New Pop, Jump shoes, music from Finger on the Pulse, Gabriel J. Shuldiner necklaces and, of course, GURU Energy Drink. With so much sensory stimulation, it promises to give you more than the usual runway rundown.

You can find more info about the party and Love Brigade on their site.

Fashion week is going ahead full steam and the GURU’s still gushing at the trendiest parties in town. Check out two from Fashion Indie (“Fashion is a religion. This is its blog.”): tonight at club kid destination The Annex, co-hosting with party photo impresario The Cobrasnake, and then on September 18 at The Delancey as festivities come to a *sniff* close (that’s us choking back tears, not, er, the other sniffing associated with the fashion industry).

Ruff Club @ The Annex

If you can’t keep up with all the fun, you can always party vicariously – or at least check out the latest fashion world gossip – thanks to Twitter feeds from Fashion Indie and men’s editor Corey Moran.

And stay tuned for pics from these and other GURU Energy Drink-enabled Fashion Week events!

“To put it bluntly, if people don’t shop, people lose their jobs.” So said bridal gown goddess Vera Wang about the recession’s effect on New York’s fashion industry (the city’s second largest sector after finance). So take her words as a call to duty and check out Fashion’s Night Out this Thursday, September 10 aka New York Fashion Week Eve. There’ll be barbecues, live music, makeovers, champagne and – oh yeah – shopping.

GURU Energy Drink is doing its part to keep the night buzzing, pairing up for a party with ALDO at the shoe giant’s new store on 34th & 5th. DJ Skeet Skeet will be spinning from 6-11 pm, MTV newsie and former America’s Next Top Model contestant Kim Stoltz will host a walk-off contest with a $500 ALDO gift certificate prize, and there’ll be enough GURU flowing to keep you going all week.

Not in New York? There’ll be festivities and raging parties in other fashion capitols across the world, including Milan and London. And don’t forget, you’re not just shopping – you’re saving the economy.

You can find more info about the event here and check out the GURU blog for updates and pics.