September 25, 2009
| by littleevie
| category: Fashion, MTL, Music, NYC, Photography, Style, Uncategorized

The fashion week heard all over the world said farewell last week, and we’ve got the scoop on the send off with some pics from Fashion Indie’s Young Guns party. You can check out more shots care of photog Pat Miller, who seems to have taken a shine to GURU Energy Drink after being introduced to it while covering the festivities at The Delancey.
In his own (unsolicited) words: “After 29 cans down, my roomy Dave sure loves it too. Damn son!” Right back at you, Pat and Dave. Damn son everybody!

Okay, enough reminiscing. Time to get in gear for Montreal Fashion Week, starting October 13. After NYFW and Pop Montreal, you’re going to need beauty sleep and a major battery recharge (of course, GURU will always be there to help you fake it ‘til you make it).
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September 9, 2009
| by littleevie
| category: Music, Style, party

“To put it bluntly, if people don’t shop, people lose their jobs.” So said bridal gown goddess Vera Wang about the recession’s effect on New York’s fashion industry (the city’s second largest sector after finance). So take her words as a call to duty and check out Fashion’s Night Out this Thursday, September 10 aka New York Fashion Week Eve. There’ll be barbecues, live music, makeovers, champagne and – oh yeah – shopping.
GURU Energy Drink is doing its part to keep the night buzzing, pairing up for a party with ALDO at the shoe giant’s new store on 34th & 5th. DJ Skeet Skeet will be spinning from 6-11 pm, MTV newsie and former America’s Next Top Model contestant Kim Stoltz will host a walk-off contest with a $500 ALDO gift certificate prize, and there’ll be enough GURU flowing to keep you going all week.
Not in New York? There’ll be festivities and raging parties in other fashion capitols across the world, including Milan and London. And don’t forget, you’re not just shopping – you’re saving the economy.
You can find more info about the event here and check out the GURU blog for updates and pics.
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July 28, 2009
| by littleevie
| category: Contest, Design, Photography, Style

Neil Mota has gone and done it. As we announced last week, the Montreal-based photographer’s pic of gas masked GURU drinking won him first prize in our Street Style Photo Challenge. We thought we’d tell you all a little bit more about the winning artist…
An old school portrait artist, the majority of Mota’s photography is done in black and white, he always uses film and he develops his own work (meaning that $500 Astral Photo gift certificate should come in handy pretty soon).
Mota is of Scottish and Portuguese descent and both one of four brothers and a father of four boys himself (meaning the year’s supply of GURU should come in handy, too!).
“The photographers whose work I admire the most are Irving Penn and Richard Avedon,” says Mota, who is currently working on a book of portraits of approximately 300 artists.
Check out his upcoming photo exhibition, “Skulls,” which will take place September 4-6 at Windsor station during the Montreal Tattoo Convention.
Portrait of Neil Mota c/o Matthew Kingsley Williston
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July 23, 2009
| by littleevie
| category: Design, Photography, Style
It’s been a month since six GURU-approved photographers went head-to-head at the Montreal Fashion & Design Festival, grabbing volunteers off the street for impromptu fashion shoots and posting their best pics online. The people have voted, and the winner is…

…Neil Mota! Only a truly talented photographer could put someone in an apocalyptic, GURU-fueled gas mask and still make it sexy as hell.
He wins a thousand bucks, a $500 gift certificate from Astral Photo and a year’s supply of GURU Energy Drink (15 cases of 24 x 355mL cans of his choice) – a total cash value of $2200. Congrats Neil and a VERY warm thanks from the GURU team to all the participating photographers (and their willing models)!
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June 18, 2009
| by littleevie
| category: Design, Photography, Style

Tired of pouting into your laptop camera and filling your Facebook profile with blurry candids? Montreal’s best photographers want to make us all models, three hours at a time. They’re taking turns shooting stylish passers-by at GURU’s guerilla photo studio, set up just steps away from the catwalk as part of Montreal’s Festival Mode + Design.
Check out the shooting schedules below or on Facebook and figure out whose look you like. Then head down to Ave. McGill College and pretend you “just happened to be walking by.”
Afterwards you can see the shots here on the site and vote for the best photog. The winner gets a cash prize, a gift certificate for Astral Photo and enough GURU to keep them snapping all year long.
The competitors include:
Vladimir Antaki Wednesday, 7.30 to 11pm DONE!!!
Francois Pedneault TONIGHT!!! Thursday, 4 to 7.30pm
Karim Tabar TONIGHT!!! Thursday, 7.30 to 11pm
Richmond Lam Friday, 4 to 7.30pm
Neil Mota Friday, 7.30 to 11pm
Nico Stinghe Saturday, 7.30 to 11pm
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May 26, 2009
| by admin
| category: Style

LnA Clothing and Invisible DJ are introducing a brand new way to monetize music – with the logic that CDs might not sell anymore, but band t-shirts do!
In addition to looking freaking cool, The Music Tee comes with a URL and a special code allowing its owner to download a mixtape with 14 songs from indie artists such as The Asteroids Galaxy Tour, Charlie Mars, Alice Russel and Theresa Andersson.
$60 on LNAClothing.com
Now what’s your take on it? Deal or Steal?
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