Winter has finally arrived! But if you don’t like the cold, GURU has a fun way to warm you up! Visit us at Igloofest and enter the GURU tug of war contest.

What’s it all about? During Igloofest, visit the GURU space where you and your friends can challenge the GURU Energy Drink team to a tug of war.

We’re not going to make you work for nothing! If you beat the GURU team, your team will be eligible to win the grand prize (a year’s supply of GURU Energy Drinks) plus we’ll be serving GURU Energy Drinks to help you dance that much harder! Yes, we love to spoil you

You can see all the contest details on our Facebook page: http://www.facebook.com/guruenergie

So, will we see you at Igloofest this year?

If you take photos of your tug of war, be sure to share them on our Facebook page. There will be draws for that too!

GURU Energy Drink is proud to partner with the 19th edition of Divers / Cité, which ignites downtown Montreal from July 25 to 31. On the eve of its twentieth anniversary, the festival celebrates every form of cultural expression: dance, opera, filmmaking and dazzling brilliance on two large outdoor stages, and in the city’s best party clubs. Numerous artists will perform, including Misstress Barbara, Mado Lamotte, DJ Paul, Boogie Wonder Band and many others.

For more information, visit: http://www.diverscite.org

GURU Energy Drink is proud to partner with the 15^th edition of the Fantasia Film Festival, the largest and most influential film festival of its kind in North America, which runs until August 7, 2011.

With its innovative programming and concept, Fantasia offers something for the general public and film lovers alike. Fantasia’s mandate is to promote today’s dynamic and continually evolving genre of film along with its essential role in the history of international cinema.

This year, more than 110 directors, actors and producers will present their films, and over 40 distributors, festival programmers and the international media will experience the legendary enthusiasm of the Fantasia audience.

See the film schedule at http://www.fantasiafestival.com. Which films will you see?

GURU Energy Drink is proud to partner with the 12th edition of the MUTEK FESTIVAL OF DIGITAL CREATIVITY AND ELECTRONIC MUSIC. This year’s festival will be held from June 1 to June 5.

Mutek has earned an enviable reputation as a platform where artists can present performances that are outside the mainstream. For 5 days, festival-goers can attend more than 80 performances by 111 artists.

Mutek @ Piknic Electronik. If you don’t know what to do this weekend, take in Piknic Electronik, which for the first time will take place on Saturday and Sunday at the Mutek Festival. This week on the GURU stage:

Saturday:

4:00 pm: FOOTPRINTZ, CA

4:50 pm: RECIFE, CA

5:50 pm: SIMON CALLED PETER, CA

Sunday:

CURATOR’S SELECTION

Photo Miguel Leagault / Miglego.com

This year, the emerging artists’ 2^nd stage is sponsored by GURU Energy Drink!

Again this year, GURU Energy Drink is proud to participate at Montreal’s Piknic Electronik. For this edition, the company has chosen to encourage emerging artists by putting its name on the second stage of the renowned festival. A Piknic Electronik sponsor since its inception, GURU Energy Drink is pushing its commitment even further and stating its desire to provide visibility to the next generation of electronic musicians!

The eponymous stage

The GURU stage will host primarily Canadian emerging artists such as Recife, Footprintz, LOL Boys, Romeo Kardec, Simon Called Peter, Farmelik and Math Rosen. The diverse programming on this second stage perfectly complements the main stage program, which features many enormously talented international artists. “I am impressed to see all these talented people and I believe we must encourage them to realize their dreams. GURU Energy Drink would have never been created if we had not believed, so it’s our turn to help these artists become true Gurus in their endeavours,” says Raymond Jolicoeur, co-founder of GURU Energy Drink. Several artists who have performed on the second stage at Piknic Electronik are now universally recognized.

The Business Creation prize for the Montreal region in the Québec Entrepreneurship Contest (QEC) for was awarded at the Botanical Gardens yesterday. Raymond Jolicoeur, co-founder of GURU Energy Drinks and honorary chairman of the event, was delighted to present the $2,500 GURU Entrepreneur Grand Prize to Marie-Eve Ducharme and Olivier Daigle, founders of Nüvü Cameras.  Already revolutionizing the scientific community in astronomy, this young company started in April 2010 and is preparing to break into the field of biomedicine in pharmaceutical and cancer research. GURU is proud to contribute to the success of Nüvü Cameras, a promising enterprise that is sure to advance Quebec technology!

Nüvü Cameras: the GURU of the scientific world

Nüvü Cameras, a young Montreal-based company, works in the design of scientific cameras renowned as the most sensitive in the world. This is a unique product that easily integrates with current systems to explore territories that have never been observed before. The results have attracted space agencies from around the world. In addition, in August 2010, Nüvü Cameras introduced its camera to the biomedical industry. Raymond Jolicoeur believes that the founders of this company are “gurus” in their community and deserve this award. “A GURU is a person who has a constant desire to learn, to excel and to make a difference through innovative ideas. We believe that young entrepreneurs can and should seize this opportunity to also become leaders in their field,” said Raymond Jolicoeur, co-founder of GURU Energy Drinks.

A contest filled with exciting projects

Since its inception, the QEC has seen thousands of new businesses founded across the province. Many graduates and young entrepreneurs have successfully met the challenge and overcome the many obstacles of starting a business, and are now successful. Raymond Jolicoeur is also one of those who benefited from the entrepreneurial startup service of the SAJE, the coordinator of the QEC. Because he now heads a thriving business, Raymond wants to share his experience and knowledge with the participants of the 13th edition of the QEC. This year, 17 regional winners were named and, next June, one winner will earn the national  prize. The GURU Energy Drinks team wishes all the best to the participants and is proud to help build the Quebec of tomorrow!

Ho, ho, ho… The Holiday party season is here (news flash: it’s been snowing in our part of the world…). This year, we thought it would be cool to suggest some nonalcoholic cheer that will liven up your festivities. These are great ideas for designated drivers, or for those who have given up the pleasures of Bacchus, or for anybody just trying to avoid another holiday hangover. There are lots of GURU-based energy punch recipes… here are our 3 favorites.

1. MERRY ENERGY (hot) :

- Add 1 cinnamon stick and 1 star anise flower to ¾ cup of boiling water and infuse

- ½ can of GURU Original Energy Drink

- Leave the cinnamon stick and star anise flower as garnish

- Serve in a mug

2. APPLE DYNAMITE (cold)

- 2 oz sparkling nonalcoholic apple cider

- ½ can of GURU 2.0 Energy Drink

- 2 oz pomegranate juice

- Fresh cranberries to garnish

- Serve in a champagne flute

3. THE GURUNATOR (cold)

- In a shaker

- Crush pear wedges and add:

- 1 oz freshly squeezed lemon juice

- 2 teaspoons egg white

- 1 can of GURU 2.0 Energy Drink

- A few drops of vanilla

- Shake, shake, shake

- Strain through a sieve to remove small pieces of pear

- Serve in a chilled beer stein

Try them out and tell us your favorite. Or send us your own recipes!

With so much celebrating ahead,
an extra dose of Nature’s Energy^MC always comes in handy.Don’t forget to stock up on GURU!

Ho, ho, ho… You could win a GURU gift on 
How? Very easy. Check out our “Contest” photo album at facebook.com/guruenergy and click the “Like” button of the “GURU XMAS 2010” photo. Contest ends on Dec 22th, 2010. Good luck!

We were really happy to see our GURU Original  on yesterday’s Dragons’ Den episode on CBC. GURU appeared on the “Handi-Tray” serving tray, conceptualized by Jason Bellissimo of Toronto. Dragons’ Den is a TV show where aspiring entrepreneurs push their business concepts and products to a panel of Canadian business GURUs. We hope that GURU has helped Jason in his pitch! Take a look at the video the following link : http://www.cbc.ca/dragonsden/videos.html.  At 11:00 minutes, you can see GURU!

Haven’t tried GURU 2.0 yet? Never experienced the unique and amazing vibe at Piknic Electronik? Well you gotta join us this Sunday August 22^nd in Montreal at Place de l’Homme in Parc Jean-Drapeau. The GURU team will be there to keep the energy level high, with our super sampling girls. Musical delights will be presented by Paul Ritch, Bender, Boyscout Killers, The Gulf Stream et Green & Lateez. 33MAG will also be shooting a couple of videos for us. Meet us there and get the most out of Montreal’s summer weather while enjoying a breathtaking view of the city and quality electronic music, all in a warm and festive environment.  Accessible by bike, metro, or car, you can even get there by boat! http://piknicelectronik.com/en/info/locations Five minutes from downtown, this wonderful haven offers a positive alternative to the city heat, without having to leave it. See you on Sunday!