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Here are some relevant questions and answers to help better understand and appreciate our GURU Energy Drink products.
Energy Drink Information - FAQ- EVERYTHING ABOUT GURU
GURU Beverage Inc. is a Montreal born company. Its first product, GURU Original energy drink was launched in September of 1999. GURU Original was designed, tested and developed here at home thanks to the ingenuity of 4 college friends and the know-how of a team of food science specialists. All of GURU’s energy drinks are made with ingredients grown and collected all over the world – the best ingredients available from the depths of the Amazon to the highest peaks of Asia.
What is an energy drink, and how are GURU products different from other beverages?
An energy drink by definition is a drink with a specific function – delivering energy. It’s not an herbal tea nor is it a Gatorade-like “isotonic” or “sports” drink. While most beverages available on the market only refresh and quench thirst, GURU energy drinks are functional beverages specifically designed for active people who want to surpass themselves, providing them with mental and physical energy.
Organic food and beverages are made in a more environmentally conscious manner, without the use of synthetic pesticides, chemical fertilizers and genetically modified organisms (GMOs). At GURU, we believe in a healthy diet and living in harmony with the environment. Organic agriculture optimizes the health, productivity and interdependence of the earth, plants, animals and people.
Do GURU products contain caffeine?
A 250mL can of GURU Original, GURU Lite or GURU 2.0 contains 125mg of guaranine, the naturally occurring caffeine found in guarana.
Taurine is a derivative of the amino acid Cysteine. It is often called an amino acid, but as it lacks a
carboxyl group it is not exactly an amino acid. It is generally naturally occuring in humans and many
animals, being a major constituent of bile and can be found in the lower intestine, liver and in small
amounts in tissues.
Taurine, often synthetically produced for commercial use, is used as a functional food
in many energy drinks and energy products. Despite being present in many energy foods, it has not been
proven to be energy-giving.
Why is there no taurine in GURU products?
The human body synthesizes taurine on its own and there is no evidence that consuming extra doses of it
is of any benefit. When added to foods and beverages, taurine must be artificially produced, therefore
cannot be added to a 100% natural beverage like GURU. Because the evidence to support the use of taurine is still limited and somewhat preliminary, many countries like Denmark and Norway outlaw the use of taurine in foods and beverages.
Do GURU energy drinks really work?
You bet! GURU energy drinks were designed to be easy to drink, deliver energy quickly and cut down thirst. However, the rate of effectiveness does depend largely on each consumer’s metabolism, thereby resulting in stronger effects for some individuals and lesser effects for others, not unlike most herbal or vitamins supplements.
Are GURU energy drinks safe for everyone?
While GURU energy drinks are not themselves dangerous, people with medical conditions should consult their physician before consuming any stimulants, including GURU. Moreover, as it is indicated on all of our GURU product labels, GURU energy drinks are inadvisable for children, pregnant women and people sensitive to caffeine.
What are the exact dosages of each active ingredient contained in GURU products?
The exact recipe of each of our GURU products is one of a kind and is – obviously – a well-kept secret. GURU Original, GURU Lite and GURU 2.0, contains a unique combination of guarana seed extract, panax ginseng root extract, gingko biloba leaf extract and echinacea flower extracts. Together, these ingredients represent the botanical complex at the root of the product and act in perfect synergy with the other natural ingredients to deliver the quintessence of their qualities.
Who are the typical GURU consumers?
First and foremost, they tend to be active and outgoing health-conscious adults who want to perform at their best, but are also conscious of what they eat and are sensitive to the health effects of nutrition habits. They are men and women alike, students, professionals, sports enthusiasts, artists, drivers, manual workers, labourers, late-night workers, early risers or night owls.
When is the best time to drink one of our GURU products?
You decide. GURU products are good at any time of the day but – of course – as an energy drink, they are best consumed at times of increased physical or intellectual demand, or to maintain balance when fatigue threatens. Here are a few relevant examples of GURU usage occasions: before engaging in sports activities, mid-afternoon low or late night at the office, while studying for an important exam, to remain alert while driving long distances, before a night out or to hit the dance floor a little later than usual, etc.
Where can one buy GURU energy drinks?
You are likely to find GURU products at most local convenience stores, health food and grocery stores, gyms, delis and cafés. You can also buy GURU products online at www.guruenergy.com.
Are all GURU cans recyclable?
Of course! The international symbol for aluminium recycling is clearly marked on all our cans, encouraging the continual recycling efforts wherever GURU energy drinks are enjoyed.
How is GURU Original different from other energy drinks on the market?
While most other energy drinks available on the market are completely artificial, GURU Original is clearly different: it’s 100% natural and made with certified organic ingredients. Moreover, GURU Original is composed of a potent dose of herbal extracts, and is specifically developed using these extracts at their most effective levels, therefore delivering an undeniably concrete effect, making GURU Original one of the most powerful energy drink in the world. GURU Original is made with only the best quality ingredients available, without preservatives, taurine, or any artificial caffeine or artificial vitamins.
What does GURU Original taste and look like?
GURU Original's taste is very unique and is unlike anything other energy drink out there. This is why it is so difficult to describe. In a few words, GURU Original is lightly carbonated and blends a refreshing taste of fruit with the unmistakable flavours of its herbal components. GURU Original’s subtle combination of natural ingredients has given it a sunny champagne colour, with a slight coral tinge.
Why is there a QAI logo on the GURU can?
Founded in 1989, QAI (Quality Assurance International, Inc.) is the World’s leader in organic certification services. Its mandate is to ensure the organic integrity of certified foods. We can find on the front and back panel of the GURU Original can, the QAI seal of approval, attesting that GURU Original is made with certified organic ingredients. Always an innovator, GURU Original was the first energy drink in Canada to obtain this certification.
Is GURU Lite as powerful and effective as GURU Original?
Yes. GURU Lite contains the exact same active botanical complex as the original GURU formula. GURU Lite’s formulation embraces the same high quality standards that earned GURU Original its solid reputation. Just like GURU Original, GURU Lite combines carefully chosen ingredients borrowed from ancient cultures around the world. Its active botanical complex is a proprietary blend of guarana seed extract, panax ginseng root extract, gingko biloba leaf extract and echinacea flower extracts. GURU Lite delivers all the power of these four carefully selected herbal extracts, using them at their most effective levels. Its rigorous scientific approach to formula development has resulted in a perfect synergy of these proven elements.
How is GURU Lite different from GURU Original?
The main difference in formula lies in the sweeteners. GURU Original is sweetened with white grape juice concentrate and cane juice concentrate and contains 100 calories per 250 mL serving. GURU Lite is sweetened with sucralose and contains only 5 calories per 250 mL serving.
Sucralose is a low-calorie sweetener made from sugar. It is used around the world as an ingredient in foods and beverages and in tabletop sweeteners available in supermarkets and other retail outlets. (Source: The International Food Information Council)
Sucralose has an excellent safety profile. More than 100 scientific studies conducted over a 20-year period demonstrate that sucralose is safe for use as a sweetening ingredient. The data from the studies were independently evaluated by international experts in a variety of scientific disciplines, including toxicology, oncology, teratology, neurology, hematology, pediatrics and nutrition. Importantly, comprehensive toxicology studies, designed to meet the highest scientific standards, have clearly demonstrated that sucralose is not carcinogenic. (Source: The International Food Information Council)
Which regulatory bodies reviewed the safety profile of sucralose?
Among the regulatory bodies that have evaluated the safety of sucralose are the U.S. FDA, the Joint FAO/WHO Expert Committee on Food Additives (JECFA); the Health Protection Branch of Health and Welfare Canada; Food Standards Australia/New Zealand, the European Union’s Scientific Committee on Food, and a host of others in South America and Asia. Sucralose is now permitted for use in over 60 countries. (Source: The International Food Information Council)
The “GURU 2.0” name is a reference to online social networks where the idea for this product emerged. In fact, it was consumer comments about energy drinks on Facebook and the GURU blog that inspired the GURU team to create 2.0.
How would you describe the “extreme taste” of GURU 2.0?
The main difference between GURU 2.0 and GURU Original is GURU 2.0’s extreme taste. “Extreme taste” refers to the explosive small berry flavour that is so familiar to millions of energy drink consumers, and a gentle razzing of the extreme sports marketing campaigns often used by well-known energy drink companies. Continuing to work exclusively with whole and natural ingredients, we were able to reproduce that flavor, now universal know in the world of energy drinks. Result: a taste that explodes in your mouth, know through out the World, now delivered for the first time in a certified organic version.
Why replicate the classic energy drink flavour for GURU 2.0?
Through online comments and discussions between energy drink consumers, as well as chatting with our fans on Facebook and on our blog, we realized that consumers were looking for accessible healthier alternatives. True to our pro-health ideal, with GURU 2.0, we are introducing to the world of energy drinks a product with a well-known taste that can really smooth the transition to a healthier lifestyle and one that is better for the environment.
Why is the USDA ORGANIC logo on the front of the can?
The USDA ORGANIC logo found on certain consumer products like on the GURU 2.0 can, is the official seal of approval from the United States Department of Agriculture, attesting that the product is certified organic. In fact, it is the most prestigious certification that an organic food product can obtain. The United States Department of Agriculture’s mandate is to guarantee that the organic integrity of certified products is upheld and respected. This USDA certification is officially recognized in both the US and Canada.
Will GURU 2.0 replace GURU Original?
Fans of the popular GURU Original and GURU Lite can rest assured: GURU 2.0 joins the family but its elders are here to stay.
Is GURU 2.0 as powerful or twice as powerful as GURU Original?
GURU 2.0 Energy Drink delivers the same exact power as its predecessors. Its formulation embraces the same high quality standards that earned GURU Original and GURU Lite their solid reputation.And just like them,GURU 2.0 combines carefully chosen ingredients borrowed from ancient cultures around the world. Their active botanical complex is a proprietary blend of guarana seed extract, panax ginseng root extract, gingko biloba leaf extract and echinacea flower extracts. GURU products deliver all the power of these four carefully selected herbal extracts, using them at their most effective levels. Its rigorous scientific approach to formula development has resulted in a perfect synergy of these proven elements.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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