In the mid 90's, we decided to put our hectic urban lives on hold and run full speed ahead with a wild idea we’d been brewing for a while. During our travels in Europe and Asia, we noticed and started using energy drinks. We shared a vision: how could we keep up with our crazy schedule, and still have a healthy lifestyle? Why not CREATE something totally unique that answers this need, we thought. After weeks of brainstorming, the idea gradually became a tangible concept, which we developed in our spare time over the following year. We wanted to create the ultimate drink: powerful and healthy; something that could keep us going, and going… “Man, it should be the guru of all drinks!” The name fit perfectly; the GURU concept was born.
We then worked on the logo, packaging and formulation. Just imagine, two guys in their twenties doing all that out of their kitchen… Don’t worry, once the formulation was advanced enough, we had experts (in a real lab…) put the final touches on our crazy invention. We felt like proud parents, a new functional drink concept was born.
GURU is a radical shift from traditional beverages; it’s the embodiment of a whole new way of life. 100% natural and made with organic ingredients, GURU helps increase physical and cerebral energy levels alike. The name inspired us to look for potent herbal extracts used for centuries by ancient cultures around the world. GURU is the perfect balance between ancient holistic principles and high-tech futuristic technologies. Bankrolled by our savings accounts, we sold our first can of GURU at a small deli in Montreal in September 1999. By the end of the first year, nearly one million cans had been purchased. Today, we have GURU fans all over North America, and the word is spreading fast throughout the World.
