If you have any questions about our Privacy Policy or use of your information, email us at


We believe that your personal information deserves protection. While you can visit without registering or providing any personal information, you will need to register to make a purchase or take full advantage of some of the site's features. Any personal information requested is necessary to process your shopping order or fulfill requests that you have emailed to us. Personal information, including names and email addresses, is not collected unless you provide it to us.

Your right to confidentiality is respected at all times, whether you visit our sites for information or entertainment or use our services to send messages, shop and make transactions.

Our data collection and use policies with respect to the site are set forth in this statement ("the Policy"). By using this site, you signify your acceptance of the Policy. Please see our Terms of Use for a more detailed legal explanation of our general online policies.

Basic Statement

Personally identifying information that you provide to sites will not be made available to third parties outside of without your explicit permission. collects "personally identifying information" about you only when you specifically and knowingly provide it to us. Your personally identifying information will be used to personalize your experience with Web sites and marketing or for such other purposes as are described at any point where collects this information from you. may make de-identified and/or aggregate information (e.g. overall statistics) about our customers available to third parties for advertising and other purposes. Information that personally identifies you may be shared with our service providers who provide us with operational and marketing assistance. Our service providers agree to keep it strictly confidential.  

What is "Personally Identifying Information"?

"Personally identifying information" is information that can be explicitly used to identify and/or contact you as an individual. This includes information like your real name, e-mail address, mailing address, phone number, credit card number, etc. Information that, by itself, cannot be explicitly linked with your "real" identity is not considered personally identifying. Examples of this are favourite or bookmarked Web sites, your preferences with respect to how you wish to see a given page or site set-up according to the selections you choose.

On occasion, may ask you for personal information such as your name or address. We do this when you register for shopping, contests, promotions or services that require registration or subscription. needs this information to fulfill orders, prizes and to track/verify compliance with policies. It may also be needed for purposes of compliance with federal, provincial/state and local laws and/or for editorial and feedback solicitation purposes. This allows you to decide whether or not you want to give us the information.


We ask for your name, address and contact information so we can properly process your order and contact you should we have questions regarding it. We ask for credit card information so we can fulfill your order and provide this information to the company or companies who process your credit card payment. We do not share any other information with third parties other than our service providers. 

Document Requests

We ask for a name and address to complete your request.

My Account

When you create an account at, we ask for your name, address, phone number, email address, credit card information (optional) and user name and password. We use this information to fulfill your orders.


We ask you to provide a name, email address and profile information. We use this information only to fulfill your request and, in the case of profile information, to help make sure we're sending you the type of email updates and catalogues you want to receive. We do not share or sell email addresses.


We ask for your name and email address and for information that will enable us to help answer your questions. We do not share questions or comments provided in Help with any other company, nor do we share or sell email addresses.

Access and Accuracy of Information

If you want to review, correct or change personal information that you have previously provided to us, please go to the My Account section of the site and follow the instructions or click the links provided in our transmissions to you. Should you no longer wish to receive promotional emails or newsletters from us, simply follow the "unsubscribe" instructions in the specific e-mail that you no longer wish to receive or visit the My Account section of the site and follow the appropriate instructions. We will respond to requests made pursuant to these methods as promptly as possible.

Other Information Collected About Visitors to Our Site

We continually seek to maintain the integrity of, and make improvements to, the site. As part of these efforts, we collect and analyze certain information about how visitors use the site. When you visit our site, we may collect various types of technical data which we maintain in both aggregate and personally identifiable forms. This data includes, but is not limited to, domain and/or Web browser information. We may track which Web site you visited before arriving at our site and the Web site you link to when you leave our site. We may also keep a record of which pages of the site you visit and the length of time you spend on each page.


We also use "cookies". Cookies are small pieces of information that our server places on a visitor's computer hard drive to enable that person to more easily communicate and interact with the site and to provide us with important information on how visitors use the site.

For example, we will place a cookie on a visitor's computer when he/she visits the site. The next time that person visits the site using the same computer, our server will recognize the cookie and the visitor. We will also use cookies to collect information about a member who visits the site without signing in or who signs out, but continues visiting the site.

Many Web browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on your computer. Please note, however, that rejecting cookies while visiting the site may result in certain parts of the site not operating correctly or as efficiently as if they were allowed. Name, address and other personal details are not stored within these cookies. Cookies simply hold the "key" that, once interpreted by our site, is associated with this information.

Internet Protocol Addresses

Your Internet protocol ("IP") address indicates the physical location of your computer on the Internet. We use your IP address to help administer our Web site. Your IP address is used to help identify you and to gather broad demographic information in the interest of improving our site and service.

Privacy and Security

We take reasonable precautions to safeguard information transmitted between visitors and the site and information stored on our servers. We use Secured Socket Layers (SSL) encryption for the transmission of data to our servers during member sign in and order check out. Despite these efforts, however, we may be unable to prevent and shall not be responsible for unauthorized access to such information by third parties.


Occasionally, we provide links to other sites that we think you will enjoy. These sites operate independently of Guru and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.

Updates to the Policy

We are always looking for ways to improve our site's features and services and to improve the way we communicate our information practices. As a result, this statement is updated from time to time. We encourage you to periodically review this page for the latest information on privacy practices at

Copyright © 2008 Guru Beverage Inc. All rights reserved.