Corporate
Management team
-
Carl Goyette
President and CEO
CEO since 2014, Carl has led GURU’s sales and marketing transformation and generated significant growth since. He has over 20 years of experience in sales, marketing and strategic planning with multinational CPG companies across Canada.
-
Ingy Sarraf
CFO and Corporate Secretary
Ingy has over 20 years of experience in finance, sales, marketing and business strategy with CPG companies. She was the 2022 winner of FEI Canada “Financial executive of a small or medium-sized enterprise” award and the 2022 Star Women in Convenience award.
-
Alexis Giguère
VP Sales Canada
Alexis has over 20 years of CPG experience in large-scale organizations such as Procter & Gamble, L'Oréal and Nestlé. He has held senior sales and retail leadership positions and led the Nespresso expansion in Canada.
-
Luc Martin-Privat
VP R&D and Innovation
Luc is an avid innovator and the creative genius behind GURU’s energy drinks. He has a Ph.D. in pharmacology and over 15 years of experience in developing and launching energy drinks, sport gels, probiotics and vitamin supplements.
Board members
-
Joe Zakher
Founder
Joe is a seasoned entrepreneur who has launched several successful businesses and was the driving force behind one of Montreal's most renowned EDM music venues. He has solid expertise in operations, retail and supplier relations.
-
Carl Goyette
President and CEO
CEO since 2014, Carl has led GURU’s sales and marketing transformation and generated significant growth since. He has over 20 years of experience in sales, marketing and strategic planning with multinational CPG companies across Canada.
-
Eric Graveline
Chair, Independent Director, Managing Director, DEK Investments LLC.
Eric has over 30 years of experience in the investment banking and investment management industry. He previously ran a $500 million division in NYC as Managing Director at Citigroup and President of Citigroup Risk Brokers.
-
Philippe Meunier
Independent Director, Chief Creative Officer & Co-Founder at SID LEE
Philippe is a renowned advertising and marketing executive reputed for leading innovative thinkers for the past 28 years. He built one of the world’s premier creative agencies, with offices in Europe and North America.
-
Alain Miquelon
Managing Director at Origin Merchant Partners
Alain has over 20 years of experience in senior operational and financial roles, including Senior Partner at Novacap and President and CEO of the Montreal Exchange Inc. (part of the TMX Group of companies).
